With decades of experience, we know just what works. Whether it’s color scheme, wording, extensions, photos we have solutions for all of our clients’ divergent needs.

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Media planning, pricing and placement
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Graphic Design
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Production
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Trackability of media effectiveness
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Media monitoring

OUTDOOR ADVERTISING PLACEMENT

  • Billboard Size

    Billboard sizes can vary significantly. Typically, larger billboards will be more expensive to advertise on and the vinyl will cost more.

  • Location

    Freeway vs Off Freeway is the largest consideration but traffic counts, which are independently audited, are equally an important factor.

  • Graphic Design

    We have a team of experienced graphic designers that will help you create an exciting and memorable advertisment for an additional charge.

  • Billboard Read

    Right read of the billboards (i.e. the billboard is on the right side of the street as traffic passes it) is usually more expensive because the billboard is closer to the audience.

    Left read billboards (i.e. cross-traffic) are usually less expensive because they are further away.

  • Traffic Counts

    As mentioned above, every billboard is audited by an independent company that determines the total number of persons 18 years and older who may travel past a billboard within a 7-day period. This number is used to help determine the overall value of a billboard.

  • Production

    If you elect to advertise on a static billboard, there will be an additional one-time charge to print your advertisementon vinyl.

    If you elect to use a digital billboard, there are no production costs.

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